The fan base in Brazil is especially large, but it is very popular also in Finland, Norway, Greece, Turkey, Croatia, France,India, Serbia, Bosnia, Israel and Spain. The author took inspiration from Sardinia, where he grew up as a kid. It is among the most popular characters of Italian comics, with translations to numerous languages all around the world. Tex Willer is the main fictional character of the Italian comics series Tex, created by writer Gian Luigi Bonelli and illustrator Aurelio Galleppini, and first published in Italy on 30 September 1948.
